What are you working on? BetterBasket is building the “Cursor for food & beverage” — AI systems that understand, explain, and run merchandising decisions for grocers, starting with pricing. Pricing in grocery is still driven by spreadsheets, gut feel, and fragmented data. We’re replacing that with systems that ingest competitive data, map products across retailers (including private label and fresh), model demand and substitution, and generate exact revenue and margin impacts for every decision — then execute. We’re already responsible for pricing billions of dollars of grocery items annually, working with leading retailers across North America and LatAm. …
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